IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

ROLE OF DIGITALIZATION FOR EFFECTIVE MARKETING OF PHARMA COMPANIES IN PUNE CITY

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Dr Manesh Ramkrishna Palav, Dr Shital Naikwade and Prof. Rutuja Patil

Abstract

Objective: Computerized showcasing is supplanting conventional advertising methodologies in the drug business. This study assessed different parts of the utilization of virtual entertainment by the doctors of Maharashtra, the ongoing job of advanced showcasing in the drug business, and its effect on the adjustment of clinical practice. Methods: This cross-sectional review included doctors working in different clinical settings with no less than five years of clinical experience. The members were overviewed via virtual entertainment devices utilized, information on advanced promoting apparatuses, and the computerized presence of themselves as doctors. We additionally surveyed their insight into advanced advertising by the drug business of Maharashtra and its possible effect on changes in their clinical practice. Results: 700 eighteen doctors were incorporated in the wake of taking informed assent. The portable application WhatsApp (WhatsApp Inc., Menlo Park, CA) was the most often utilized application each week for clinical related purposes. Online courses/webcasts had the most elevated term of purpose each week however were gone to by a couple of doctors, trailed by portable applications and educational wellbeing sites Conclusion: Despite limited use, the percentage of influence for clinical practice changes was highest for webinars/webcasts followed by websites, mobile applications, and WhatsApp. There is potential for increased use of digital promotion strategies from Maharashtra’s pharmaceutical sector.

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