The purpose of this study is to learn about client retention for the Raymond brand. The primary goal is to determine the causes behind Raymond's brand awareness and retention, as well as how customers are drawn to Raymond products and how many customers make repeat purchases from this brand rather than switching to another brand. Raymond is a historic and traditional brand that is mostly owned by the Raymond Company; hence, many traditional and loyal customers prefer Raymond. The study is undertaken to learn about Raymond's customer retention, perception, and awareness, using a sample size of 110 consumers from all age groups and occupations in the market.