IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Nutritional Concerns: A Study of Millennials’ Perception and Purchase Behaviour for Organic Food Products

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Dr. Gunjan Gumber


According to some studies, organic foods are believed to be more nutritious than conventionally grown foods, and organic farming practices have advantages such as reducing pesticide exposure and promoting environmental sustainability. However, there is no scientific proof that organic food is more nutritious than conventionally grown food. This study's objective is to determine how millennials perceive and purchase organic food products. The researchers collected primary data from 418 millennials in the National Capital Region through a structured questionnaire. The results show that millennials consider organic food to be nutritious and safe for consumption. They believe that organic food can help prevent diseases and is grown without chemical pesticides and fertilizers. Despite having positive perceptions, this study found that it did not have a significant impact on their buying behavior. The relationship between positive perceptions and buying frequency was found to be weak.

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