The life is very important for the human. The types of insurance products are helpful to the policyholder. The policyholder’s family is protected with the LIC product. Life Insurance Corporation of India plays a vital role in the welfare of the policyholder. This study is made with an objective to identify the most preferred insurance product. The data for the study has been collected from both primary and secondary data. The study area is limited to Kanyakumari District, sample size is 100 policyholders of Life Insurance Corporation and insurance product have been selected through a random sampling method. Researcher has taken percentage method use and statistical tools like garret ranking method. The analyzed data has been presented in the form of table. The insurance products most preferred are some of the main findings of the study. The customer need innovative product is one of the suggestions provided by the researcher. The paper concludes with that percentage table of the customer and insurance product of life Insurance Corporation.