The proliferation of social media has revolutionized landscape of promotion, profoundly influencing consumer behavior across various industries. This study paper observes the impact of social media advertising on consumer purchase intentions specifically within the electronic devices sector. Utilizing a mixed-methods approach, we conducted a survey of 500 consumers and in-depth interviews with 20 industry experts to gather comprehensive insights. Our findings reveal that social media advertising significantly affects consumers' intentions to purchase electronic devices. Key factors such as the credibility of social media influencers, the relevance and quality of pleased, as well communicating features of social media stages were found to improve consumer engagement and trust, thereby driving purchase intentions. Additionally, the research focuses status of targeted advertising as well as personalized content in capturing consumer interest and fostering brand loyalty.