IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

India’s Urgent Need for Health Branding: A Descriptive Analysis

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Ms. Ojal Agrey, Dr Bharti Pujari

Abstract

The health sector in rural India faces numerous challenges, including inadequate healthcare facilities, a shortage of qualified health personnel, and low awareness of health issues among the population. As a result, rural communities often resort to traditional and ineffective remedies, leading to adverse health outcomes. This paper discusses the concept of health branding and its critical importance in rural India. By analyzing existing gaps in healthcare delivery and suggesting branding strategies, this paper aims to highlight how effective health branding can improve awareness, accessibility, and the overall quality of healthcare services in rural regions.

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