As a communication tool, social media has taken on increasing importance. People from all over the world use social media to communicate with other people or organisation. Social media is described as "consumer-generated media that covers a wide range of new online information sources created and used by consumers intent on sharing information with others about any topic of interest."1People throughout the world have begun to utilise social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to share their experiences.More buyers than ever before are using social media networks. Consumers want feedback and recommendations. People contribute product reviews, service information, food or health recommendations, product warnings, product usage suggestions, and much more as consumers. People have a lot of "connections" on social media. As a result, many individuals devour information. This knowledge has an impact on customers and their purchasing habits. According to surveys, many consumers plan their future purchases based on the information and evaluations they find on social media.