In today's fast-paced business environment, digital technology is a transformative tool for entrepreneurs, enhancing operations, marketing, and innovation. This study examines how adopting digital technology affects business performance, comparing male and female entrepreneurs across marketing, developmental, and operational aspects. Literature highlights significant barriers women face in technology adoption, such as limited resources and societal norms, and emphasizes the role of gender-inclusive education and supportive networks. The analysis shows that female entrepreneurs prioritize performance enhancement and innovation, with high influence scores for overall performance and introducing recent trends. They report significant benefits in sustainability, such as solving survival issues and increasing customer numbers, along with operational enhancements such as avoid human errors and enhanced product quality. Male entrepreneurs display a balanced approach towards operational efficiency, showing somewhat influence across various factors. The results indicate distinct strategic orientations such as female entrepreneurs focus on innovation and performance, while male entrepreneurs emphasize operational efficiency. This information is essential for policymakers, business support organizations, and entrepreneurs, emphasizing the necessity for customized assistance in digital transformation efforts to address gender-specific challenges and opportunities, ultimately enhancing business performance and operational efficiency.