India is the most youthful nation on the planet where a critical populace consists of children and youngsters. Children comprise a noteworthy buyer showcase, they have extremely compelling power to impact buying choices, and they have been assuming essential job in the family purchasing procedure with direct purchasing power for all kinds of food items, and circuitous buy impact while looking for first-class things. Children are getting more efficacious and they utilize diverse methodologies to induce their parents. Amid the most recent decades, sociological changes have altered the job of children inside families: participatory models have turned out to be progressively across the board, to the inconvenience of increasingly definitive ones: this change has had results additionally in reference to families' buying process. When it comes to child-parent relationship, there is an emotional bond existing between the two people that cannot be rationally defined. That bond, however, is expressed through various purchase decisions that the parents make for their children. One of main factors influencing such decisions is the act of pestering by the children. There are several pestering aspects and techniques that the children adopt in order to get their parents to buy what they wish, which generally includes toys, clothes and food products. However, purchase of food items is a very crucial buying decision for the parents.