The e-commerce industry has had a direct impact on India's micro, small, and medium enterprises (MSME) by providing funding, technology, and training, as well as having a positive cascading effect on other industries. What is the major influencing factor that forces the consumers to do online shopping? Particularly the case of the female students who are studying in the higher educational institutions located in the Kanyakumari districts the focus of the present research. 502 complete responses were selected for the present research. However, respondents have been selected by Purposive sampling technique from Non probability sampling method. The Main suggestions are online shopping websites need to provides enough categories, classification, and filtering options in order to make the online purchasing experience of the consumers a breeze. The consumers need to be able locate the exact product that they are looking for in a short span of time in order to increase the purchasing chances of the consumers.