In the dynamic world of healthcare, the physician-patient relationship plays a pivotal role in shaping consumer buying behavior within the pharmaceutical industry. The interactions between physicians and patients have far-reaching implications, extending beyond the realm of medical treatment. These interactions can significantly influence the decisions patients make regarding their pharmaceutical needs and impact the pharmaceutical industry as a whole. The pharmaceutical industry thrives on the development, manufacturing, and marketing of medications, striving to meet the diverse healthcare needs of patients. However, the success of pharmaceutical products heavily relies on the trust and confidence patients place in their physicians. Consequently, examining the effect of physician-patient interactions on consumer buying behaviour in the pharmaceutical industry becomes a crucial area of study. This research study focuses on understanding consumer behaviour and the purchasing processin the pharmaceutical industry. Statistical analysis was conducted using Microsoft Excel to calculate percentages and create graphs. The research highlights the importance of considering industry-specificknowledge and regulations when conducting marketing research in the pharmaceutical industry. The highly regulated nature of the industry poses challenges for generalizability of research findings across industries and markets. The study emphasizes the need for pharmaceutical companies to adopt marketing strategies that build trust and loyalty among customers, including healthcare professionals.