IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Effect Of Socio-Economic Factors On Purchasing Pattern Of Instant Mixes Among Working And Non-Working Women In Central India

Main Article Content

Dr. Mayura Kathane and Dr. Rekha Sharma


Introduction: Out-of-home food consumption is increasing in India due to increase in urbanization, breaking up of the traditional joint family system, desire for quality time which translates into an increased need for convenience, increasing number of working women, rise in per capita income, changing lifestyles and increasing level of affluence in the middle-income group had brought about changes in food habits. Materials and methods: About 200 working and 200 non-working women were selected by simple random sampling method from Central India, Maharashtra, India and the data was collected using interview cum questionnaire method. Purchasing pattern of four instant mix products viz., Idli mix, Dosa mix, Dhokla mix and Gulab Jamun mix were studied with respect to age group, qualification, family size, number of earning members and family monthly income of the working and non-working women. Results: Gulab Jamun was found to be the most consumed instant mix product among both working (32%) and non-working (34.5%) women category followed by Idli mix (working 21% and non-working 17.5% women), Dhokla mix (working 17%, non-working 18%) and Dosa mix (working 12%, non-working 14.5%). Significant associations were observed between the purchasing pattern of Gulab Jamun mix (p=0.003), Idli mix (p=0.000), Dosa mix (p=0.000) and Dhokla mix (p=0.002) with the educational status of women. Conclusion: The age group, family size, number of earning members and monthly income of working and non-working women did not show any association with the purchasing pattern of instant mix products.

Article Details