IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Consumer Outlook And Adoption Of Health Insurance In India Post Covid 19 Outbreaks

Main Article Content

Dr. Suraj Kamble,Dr. Shikha Jain,Dr. Shilpa Kulkarni

Abstract

The most prominent impact of COVID-19 was seen in the prioritization of health and hygiene. The healthcare expenses needed to be reflected in the common man’s budget and the nation’s budget. It was observed that during Covid-19 health care expenses skyrocketed. In such a situation health insurance was observed to be the tool to budget future health expenses. The research presents a holistic understanding of India’s health insurance industry thereby outlining the consumer behaviour factors affecting buying behaviour. Internal factors such as brand, premium, coverage, listed hospitals, service, claim processing, and settlement ratio exhibit positive association. External factors such as fear of unforeseen health-related situations, medical costs, speed of claim settlement, incentives and discounts, wellness and preventive features, and transparency in product offering show a positive relation. Health issues related to lifestyle and habits during pandemic times negatively affect buyer behaviour. These results are generally conducive to prior research work The government of India is heavily invested in Ayushman Bharat Scheme with its health insurance scheme. The central Asian countries which are also facing the pressure of better health care provision can look at health insurance as means to meet the end.

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