This study investigates the distinctive patterns of consumer behavior in online versus offline shopping environments through a detailed case study. The research aims to identify key factors that influence purchasing decisions and preferences in both settings. Keywords include consumer behavior, online shopping, offline shopping, purchasing decisions, case study. The study reveals that online shoppers prioritize convenience, broader selection, and competitive pricing, often influenced by digital marketing and peer reviews. Conversely, offline shoppers value the tactile experience, immediate product availability, and personal customer service, which contribute to their purchase satisfaction. Demographic variables such as age, income, and technological proficiency significantly impact shopping preferences. The findings suggest that businesses must adopt a hybrid approach, integrating digital and physical strategies to cater to the diverse needs of modern consumers. This comprehensive analysis offers valuable insights for retailers aiming to enhance customer engagement and loyalty across both platforms.