Transit advertising is considered to be one of the major tools in marketing. In recent years, advertisers have come up with new and creative ideas to promote goods and services through new means of advertising. The concept of train wrap as a medium of communication and branding is new in Delhi Metro. But despite being innovative and large in size, train wraps are not easily recalled and recognized by travelers. This study supports evaluating the gaps between exposure to training wrap, its effectiveness, and its impact on the recognition and recall value of travelers. For this research, the researchers reached out to commuters of 3 metro lines- Yellow, Blue and Green. Questionnaire in the form of schedule were filled by the riders from these three metro lines. It was reasoned that Train wrap is hard to ignore due to its size, but the recall value for these advertisements is less than the advertisements which are done inside the metro. Also, it was found that the people who traveled in the last coaches could recall the train wraps more quickly than the people who travel in the first few coaches. This is due to the short time for which train wraps are exposed to travelers. The travelers could only see the train wrap from the time when the train enters the stations and till, they board it. Through this study, it was also observed that even during this short period the commuters miss grasping the message of an ad due to being involved elsewhere. Moreover, not every metro on these lines has train wraps which also somewhere contributes to the effectiveness of train wraps vs other advertisements done inside the metro.