IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

A STUDY ON UTILIZATION OF CORPORATE SOCIAL RESPONSIBILITY TO EDUCATE THE FARMERS OF ORGANIC FARMING WITH SPECIAL REFERENCE TO KHAMBHAT AND MEHSANA DISTRICT.

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Ayalasomayajula Srinivasa Rao, Dr. Bijal Shah

Abstract

This research paper investigated the factors influencing Corporate Social Responsibility (CSR) initiatives aimed at educating farmers on organic farming, with a special focus on Khambhat and Mehsana districts of Gujarat, India. The study employed descriptive statistics to analyze the socio-demographic profile of 100 farmers in the selected districts. A non-probabilistic convenient sampling technique is applied to gather insights into the characteristics of the farming population. The research findings revealed a predominant male presence among the surveyed farmers, with the majority having attained education up to the schooling level or, at most, graduation. The study also highlighted limited income, with a significant portion of the respondents earning nearly Rs. 4,00,000 annually. The use of descriptive statistics allowed for a comprehensive examination of the socio-demographic landscape, shedding light on key attributes that may influence the success and effectiveness of CSR initiatives. Understanding the educational background, gender distribution, and income levels of farmers is crucial for designing CSR programs to cater to the specific requirements and challenges faced by the agriculturists in Khambhat and Mehsana districts. This research contributed valuable insights for policymakers, corporations, and NGOs engaged in CSR activities, guiding them in the development of targeted and impactful initiatives aimed at educating farmers and all stakeholders on organic farming.

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