Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
The internet has changed the way people shop. Earlier it was just going to the market or the main area of the city to shop. After the dot-com boom and the rapid rise of the use of the internet, people can now shop online from their homes without leaving their comfort zone. The internet is not only used for communication but also for various purposes like reading news, education, entertainment and surfing and above all for shopping. Certain characteristics of the internet make shopping convenient consumers. The main aim of this paper is to identify the consumer perception towards online shopping through Flipkart.