E-commerce (Electronic commerce) is a paradigm change that has an impact on both marketers and consumers. E-commerce, on the other hand, is more than simply another method to improve current company processes. It is driving a comprehensive transformation of the conventional business model. E-commerce is the use of electronic communications and digital information data processing in commercial transactions to generate, convert, and reframe connections for the creating value between or among organizations, as well as between individuals and organizations, according to a more comprehensive definition. This major shift in business strategy is gaining traction all across the world, and India is no exception. E-commerce has grown in popularity as a result of widespread internet use, and entrepreneurs, especially start-ups, are increasingly turning to this alternative as a distinguishing business strategy. The purpose of this study is to explain the current state of E-Commerce and to evaluate the current developments in E-Commerce. The study goes on to look at the main factors that influence the success of E-commerce business models