Investigating Acceptance of Medical Tourism – A Demographic Study

Abstract

The tourist industry is one of the parts of the global economy that is most fiercely competitive. As part of travel for health and wellness services, medical tourism is now growing rapidly. Purpose- The present research is an effort to establish Chhattisgarh, a mineral rich state of India as a medical destination emphasizing over demographic characteristics. Design/methodology/approach-Primary data are gathered from the Chhattisgarh population using a structured questionnaire and convenience sampling, a non-probability sampling method. The association between resident’s perception and identified variables is explained using a chi-square test followed by ANOVA, which will determine the significant difference amongst the demographic characteristics. Findings-Desk research is done to recognize the variables influencing resident’s preferences towards medical services at Chhattisgarh. The influences for Medical Services have segregated into three broad independent variable viz. Automation, Infrastructural facilities and Monetary sustenance. Resident’s perception towards medical services at Chhattisgarh are measured in three categories viz. excellent, average and subpar. The test result from the statistical analysis reveals that, Residents’ perception towards medical services and Automation, Infrastructural facilities and monetary sustenance are not independent. Research implications-This study will be resourceful for the administrators of Chhattisgarh and hospital owners to frame the marketing strategies based on the consumer perception towards medical services. Originality/value-The study emphasizes over Automation, Infrastructural facilities and monetary sustenance, which are the ultimate influencing variables for Residents’ perception towards medical services. These variables are successful in establishing a state as a medical destination.