“Study on future prospects of E-commerce and its impact on FMCG sector in India”

Abstract

Indian FMCG sector has been raising at a dynamic pace due to growing income levels, increasing internet penetration, varying customer lifestyle and increasing e-commerce marketplace. At present, the FMCG industries have moved their focus on Electronic Commerce because of the rising mobile internet penetration, globally. Food and Beverages section has the smallest shares in E-Commerce market of India; though, because of change in customer shopping habits and considerable growth has been observed in pay for food and beverages by online channels.