A STUDY ON BUYING BEHAVIOUR OF REALESTATE INDUSTRIES

Abstract

The impact of globalization encompasses across the globe to which the Indian Industries are not an exception. The entire marketing arena is facing tremendous challenges in the ongoing globalization process. This has created an aggressively competitive environment. Though the performance of the products are good, when a better product comes to the market, it is a human tendency that they switch over to the new product, ie., the product may be good until a better product comes to market. This trend forces the manufacturers to carry out suitable promotional techniques. Out of various promotional methods, the advertising is highly useful and powerful. The advertising strategies must be changing dynamically depending on the situations.