INVESTMENT PATTERN AND INVESTMENT DECISION MAKING FACTORS OF INVESTORS AND THEIR LEVEL OF SATISFACTION ON ADVISORY SERVICES WITH SPECIAL REFERENCE TO ERODE DISTRICT

Abstract

This study was carried out to explore investors' investment patterns and investment decision-making criteria, as well as their degree of satisfaction with advising services in the Erode district. Specifically, the main goals of this study were to assess the advisory services of stock brokers, the level of satisfaction of investors, and the gap in their service in the Erode region. This study also aided in identifying the investing pattern and the characteristics that influence investor fulfilment or happiness with stock broker services. The study used a descriptive research design. The study sample size was 100 Erode residents and was done in Erode district using a suitable sampling procedure. The SPSS software program was used to analyze the data that had been gathered, and correlation was one of the methods used. The results showed that the variables of satisfaction level and service quality were related to one another.