TO STUDY THE IMPACT OF VARIOUS DEMOGRAPHIC FACTORS ON CONSUMER BUYING BEHAVIOUR - A STUDY OF SHOPPING MALLS AT JALANDHAR

Abstract

Indian retail sector is estimated to reach a whopping $2 tn by 2032, which is driven by socio-demographic and economic factors such as urbanisation, income growth and rise in nuclear families etc. On the other hand, the Indian e-commerce market is also expected to cross $350 billion mark by 2030, which is growing at a CAGR of approximately 23% in first half of 2021, e-commerce business is accounted for nearly