EMOTIONAL ADVERTISING-CONNECTING BRANDS WITH PEOPLE

Abstract

This research aimed to investigate the concept of emotional advertising and its impact on individuals. "Each advertisement elicits an emotional reaction, as every aspect of our lives triggers an innate emotional response. Everything." All advertisements evoke emotions in people, as humans naturally react emotionally to various stimuli, regardless of whether they find it dull or uninteresting. These marketing campaigns are designed to influence consumer emotions and activate emotional cues that impact decision-making processes.