Strategy for Success: The Kalyan Bhel Case Study

Abstract

In life it doesn’t matter where you start from, what matters is where you reach and how you use the available resources. Mr Rameshbhau Kondhare, the owner of Kalyan Bhel in Pune is true example of this. Starting as a humble bhel seller on hand cart to having seven shops in Pune and exporting bhel to 26 different countries, his entrepreneurial journey is truly inspiring. This case study on the strategic growth plans by Rameshbhau who does not have much formal education explores the effective use of managerial skills, the challenges he faced, the USP of his products, his dream of having ‘Kalyan Dining’ some time in future, the apprehensions he has about opening Kalyan bhel outlets abroad and his inhibitions about franchisee model of business.