Customer Relationship Management (CRM) in Insurance: A Theoretical Overview

Abstract

CRM is about acquiring, developing, and retaining satisfied loyal customers, achieving profitable growth, and creating economic value in a company’s brand. CRM is not a new concept but an age-old practice, which is on the rise because of the benefit it offers, especially in the present market scenario. The present study entitled “Customer Relationship Management (CRM) in Insurance: A Theoretical Overview” had majorly focused on the theoretical concept of CRM and the complete study is based on a secondary source of information. The study briefly explained the concept and other related terms of CRM.