A STUDY ON CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO GUNTUR CITY

Abstract

India, the second-largest country in the world by population, relies heavily on agriculture. Today, organic agriculture is growing. Organic farming is not an alternative in India. We all live busy lives. Due to time constraints, lifestyle changes, tastes, and nutritional choices, there is a trend towards supermarket-available vegetables, fruits, dairy, and meat. Conventionally grown vegetables and fruits use fertilisers and pesticides, while conventional meat and dairy products come from animals fed growth hormones and antibiotics. People were initially unconcerned about the safety, quality, and health effects of conventional or inorganic food products. This survey examines customer perception of organic products with 160 respondents. Results were examined using descriptive and inferential statistics. Organic food has better nutritional characteristics and would improve public health if consumed in the same quantities as conventionally farmed food.