A Study Of Swachh Bharat Mission (Sbm) With Special Reference To Social Media Advertisement

Abstract

The term media is not limited to news dissemination only. Whereas with the help of various platforms, it has a wide range and the audience is constantly influenced by the media messages.Therefore, there is a possibility that social advertising campaign serves as a strong media message and influences the behaviour of the receptive audience. The idea of social marketing as a practical concept is commonly used around the world as an attempt to guide people to follow socially responsible practices and enhance public welfare.As part of social marketing, social advertising should be referred to as social awareness advertising, which mainly focuses on social problems such as national integration, pollution, and family advertising.The primary objective of this type of public service advertising is to educate the public through difficult educational messages, and to understand the effectiveness of these social movements.