The Study Concerning Consumer Perceptions of Corporate Social Responsibility Initiatives

Abstract

As specified in the Companies Act 2013, schedule VII- all the companies in India, having the net worth of Rs. 500 crores or turnover of Rs. 1000 crores and net profit of Rs. 5 crores (AFFAIRS, EMPOWERING BUSINESS, PROTECTING INVESTORS, 2021), have to contribute at least 2% of their net profit in the CORPORATE SOCIAL RESPONSIBILITY (CSR) and as it is a mandate, the law also specifies that directors have to make a committee of their top management posts and be the policy maker and executor of such mandate. This study follows the impact of such mandate on consumers preferences and his willingness to support the CSR and promote the product.