ROLE OF REGULATORY AUTHORITIES IN CONSUMER PROTECTION WITH SPECIAL REFERENCE TO E-COMMERCE AND PRODUCT LIABILITY:- A Critical study

Abstract

In the midst of cyberspace, this paper traces the imprints of communication and information technology development. In this context, it discusses the importance of E-Commerce in the Indian economy's online sector. It emphasizes the establishment of a new setting for Indian trade, namely, E-Commerce, which has now been swallowed by the Indian economy in the twenty-first century. It then goes on to explain e-Commerce, including its core structure, many forms, classifications, and features, as well as its influence on Indian advertising and consumer entry into a borderless market. The goal of this research is to present a clear and comprehensive image of the new E-Market experience in online purchasing and its influence on customer behaviour. The main goal here is to present an overview of the evolving aspects of Indian trade.