AN EMPIRICAL STUDY ON CUSTOMERS PERCEPTION TOWARDS E-BANKING SERVICES WITH SPECIAL REFERENCE TO VISAKHAPATNAM CITY

Abstract

Indian Banking has gone through enormous changes since independence. Introduction of new technologies, economic uncertainties, fierce competition and changing demand of customers created a competitive scenario for banks. Electronic banking is one of the truly widespread avatars of E-commerce the world over. Various authors define EBanking differently but the most definition depicting the meaning and features of E-Banking are as follows: “E-Banking is a combination of two, Electronic technology and Banking. For the study both primary and secondary data have been used . the primary data have been collected from the 200 people by using a structured questionnaire and the data was analyzed by using a simple percentages. The study concluded that 90% of the customers are aware about E-banking and but 33% of the respondents were using the E-banking