A Comparative Study of Traditional vs. Digital Marketing Strategies in Enhancing Brand Visibility in Raipur City, Chhattisgarh (2021)

Abstract

This research aims to compare the effectiveness of traditional and digital marketing strategies in enhancing brand visibility in Raipur city, Chhattisgarh, in 2021. The study examines consumer preferences, marketing impact, and business perspectives. Using statistical tools like mean, standard deviation, chi-square test, and regression analysis, the study provides a clear understanding of how different marketing strategies influence brand visibility. The results indicate a clear preference for digital marketing, especially in urban areas, and highlight its higher effectiveness compared to traditional marketing.