The Impact of Digital Transformation on Financial Literacy and Investment Behavior Among Young Adults in Raipur, Chhattisgarh

Abstract

This study investigates the influence of digital transformation on financial literacy and investment behavior among young adults in Raipur, Chhattisgarh. With rapid urbanization and digitalization, Raipur presents a unique case for analyzing the adoption of fintech platforms and their effects on financial decision-making. A mixed-methods approach was employed, combining quantitative data analysis with qualitative insights. The findings indicate a significant positive relationship between digital engagement and financial literacy, offering actionable insights for local policymakers and educators aiming to enhance commerce and financial education in the region.