Misleading Trademarks and False Claims in Nutritional Labelling: A Legal Perspective

Abstract

Trademarks and nutritional labelling are vital in shaping consumer preferences and building brand loyalty in the food and nutritional sciences industry. A trademark acts as a unique identifier of a brand, often embodying its reputation and consumer trust. Meanwhile, nutritional labelling offers critical information about a product's health and nutritional value, helping consumers make informed decisions.