“THE ROLE OF SOCIAL MEDIA IN POLITICAL MOBILIZATION: A CASE STUDY OF INDIAN ELECTIONS”

Abstract

This research paper examines the significant role of social media in political mobilization during Indian elections, highlighting its impact on voter engagement, political discourse, and the overall electoral process. In recent years, social media has emerged as a powerful tool for political parties, candidates, and citizens alike, transforming how political information is disseminated and consumed. The paper analyzes various case studies from recent Indian elections, focusing on how social media platforms have been utilized for campaigning, mobilizing voters, and shaping public opinion. The study also addresses the challenges and ethical concerns associated with social media in the political arena, including misinformation and polarization. Finally, the paper offers insights into the future of political mobilization in India in the age of digital communication.