Customers Preference Before and After Green Marketing, Awareness and Reasons Behind Buying Green Products - A study

Abstract

The main objective of the present study is to know whether demographics of respondents influence the study on green marketing. Further, the study conducted to know the consumer preference before and after of green marketing. The study also further focused to know consumers seriousness and awareness on environmental concern and reasons behind consumers buying green products. Consumers across the globe realised the significance of protecting environment. The consumers at Bengaluru urban are demanding more and more green products and ready to pay more for green products. Demanding organic milk, fruits, rice and vegetables is on the rise.