CONSUMER BEHAVIOUR TOWARDS SELECTED FAST MOVING CONSUMER GOODS IN KANCHEEPURAM DISTRICT

Abstract

Fast-Moving Consumer Goods (FMCG) is products which may be offered fast and at a noticeably low rate. Examples encompass non-durable goods and easy beverages, toiletries, over-the-counter pills, processed additives, and exceptional consumables. FMCG is the 4th largest area in the Indian monetary gadget and is properly worth approximately USD forty 9 billion as of 2016 (as in keeping with IBEF). Household & Personal Care is the leading segment accounting for 50% of the overall marketplace. This is decided through Healthcare at 32% and Food & Beverages comes subsequent in terms of marketplace percentage at 18%.