E-Commerce Customers Behavior Research Using Power BI - Cohort Analysis: A Case Study

Abstract

In the current world the data is growing rapidly on day by day, there must be an essential to analyze the huge volume of data using business intelligence tools and techniques. BI tools and techniques have the capability to turn this huge raw data into a business information to fulfill all the business needs and their problem resolution. BI is the wide area to find the solutions for business problems it may be Sales, Insurance, Finance, HRM, SCM, Procurement, etc.