SWOT analysis and Encapsulation of Apple Business Model

Abstract

Apple Computer, Inc. is a Public Limited Company. It was founded on 1st April,1976. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. It serves worldwide with retail stores. Its Headquarters is at Apple Park Way, Cupertino, California, U.SIt relates to consumer Electronics, Software and Online services Industry. In this Paper an attempt is made to analyze the strengths, Weaknesses, Opportunities and Threatsof Apple Computer Inc. An attempt is also made to analyze Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Cost Strutureof Apple Computer Inc