Significance of Marketing library’s information sources and services: a study of libraries of Gujarat state

Abstract

Technology advancements and the use of the internet with computers, laptops, and mobile devices reduce library usage. If library professionals do not step outside of their comfort zone, they will be forced to close their doors. Using the concept of B2B and B2C marketing, if customers (users) stop reaching out to you, you reach out to them. This vital knowledge hub must survive in the internet age. The researcher used the four agriculture university libraries in Gujarat for the current research project. A total of 80 respondents were visited using a questionnaire, and their thoughts on implementing a marketing concept were gathered. After analyzing the data, it was determined that libraries should implement the marketing concept; however, proper training and budgeting, and management support are required.