The investigation tries to determine whether YouTube is beneficial for online shopping. Users of YouTube can exchange goods and services online, which opens up the possibility of cross-border communication. YouTube has become a significant participant with more methods of fending off competitors. This is done through promoting products online and comparing them to others that are offered elsewhere. Additionally, it gives customers a fundamental comprehension of brands, their traits, and advantages. Therefore, the goal of the current study is to assess YouTube's contribution to e-commerce by evaluating its effect in comparison to other social media. The report is quantitative in nature, and information from the sample size of 120 respondents was gathered using a survey method. The results show that many respondents purchase online often. Additionally, the results show that since YouTube is open to all users and gives them the opportunity to frequently learn about new trends and products, it has stimulated e-commerce, according to the respondents. According to the study's findings, YouTube is causing a survival of the fittest phenomenon among online businesses and products, which will support economic growth as e-commerce develops.