The media has enormous potential and affects human life on many different levels. The use of new media and its applications does not constitute discrimination; rather, it promotes greater individual engagement. It should be noted that the media compartmentalises audience based on their interests and affiliations in order to comprehend the dynamics of media and their audience. With the emergence and acceptance of new media tools and applications, this remark is made explicitly. People can subscribe to content and messages based on their preferences for accessibility and interest.