Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
Volume 13 | Issue 4
In a fiercely competitive globalized market where functional differences between products are minimal, brands are compelled to seek out novel communication strategies that offer value and foster consumer engagement due to the abundance of advertising. In this regard, it is suggested that incorporating references to visual art into commercial communications is a legitimate method that is supported by research on the phenomenon of "art infusion".