Telangana consumers' purchasing decisions regarding electronics have been significantly influenced by the pervasive use of social media. This study aims to comprehend the connection between Telangana consumers' use of social media and their purchasing decisions for electronic devices. The study's goals are to identify the most widely used social media sites in Telangana, investigate how social media affects how people choose which electronic devices to buy, and examine how online reviews and social media influencers affect how people perceive products and make decisions to buy them. The research employs a mixed-methods approach and includes consumer interviews and surveys in Telangana. Regression analysis, correlation analysis, and descriptive statistics were