IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Understanding the Potentiality of New Media

Main Article Content

Dr. Gnana D Hans, Dr. G. Balasubramaia Raja, Dr. Ajantha Thamayanthi bailis, J. Karpagaraj, S. G. Veeralakshmanan,

Abstract

The innovativeness added to the media contributed to the emergence of the concept ‘New Media’. It is worth mentioning the attribution of Internet Technology to the advancement of Communication Process and Technology and this incorporation is attributed to the emergence of New Media. This study discuss about the concept of Accessibility and Accountability in communication. Media as consolidation of feedback about the innovations and potentials of the media application.The emergence and evolution of technology divulges the fact the technology enhances conveniences and comfort of human living.The term ‘affordability’ can be meant as the cost or price involved to access or use platform, services, information and so on. In this regard, the cost involved to access media and their services can be considered.Affordance can be defined anything that is provided, facilitated, equipped or furnished by/in an environment to an animate organism dwelling within it, whether good or bad. Affordance can be understood as the capability ergonomically placing or embedding features or controls to the access the system. The Graphic User Interface (GUI) is the important component to discuss or refer about affordance in a system. In the present day situation, the GUI are contextualized and localized to capture the attention of the users and other stakeholders.This study discuss about the context of New Media and Human Interactions, we can propose the need for mediation; mediating between Communication Technology and the primary stakeholder of communication, the Human Beings.

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