IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

Understanding the nuances of Communication and Media Research in the present day context

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Dr. Gnana D Hans, Dr. G. Balasubramaia Raja, Dr. Ajantha Thamayanthi bailis, S. G. Veeralakshmanan, J. Karpagaraj

Abstract

Research is the creation of new knowledge or the use of existing knowledge in a new and creative way to develop new concepts, methodologies and understandings. Academic understanding about research embeds the aspect of ‘Critical’ and ‘Systematic’ in the pursuit of gathering comprehensive information. We may tend to limit the purpose of research to academic and scientific purposes. But research should be understood as human activity. The research process categorically involves Identifying the problem/situation that demands for research, Framing the research problem or hypothesis of the research, Collection and consolidation of relevant literature and other materials to substantiate the need for research, Appropriating suitable methodology for the research, Application of the methodology in the context to test the hypothesis, Analysing the findings about the application of the methodology in the hypothesis to understand the validity of the hypothesis, Evaluating appropriateness of the research for prospective research pursuits. Communication is an inevitable process that contributes significantly to the lives and living of human being.

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