The market for organic food has grown significantly worldwide over the past decade. The organic food industry in India is expected to experience a significant Compound Annual Growth Rate (CAGR) of around 19% from 2012 to 2017. The primary purpose of this study is to investigate how specific demographic characteristics such as age, gender, education, occupation, household income, and the presence of children in a household impact the purchase frequency of organic grocery products. Using convenience sampling, the researchers collected 556 completed questionnaires in the National Capital Region. The study found that all demographic characteristics, except for gender, have a significant impact on the purchase frequency of organic groceries. Precisely, young age, high education level, high-income level, presence of children, and occupation (professionals and employed) positively influence the purchase frequency of organic groceries. These findings are significant for those interested in consumer behavior regarding organic food consumption and the continued growth of the organic food industry in India, particularly in the National Capital Region.