By erasing conventional time and geographic limitations, emerging technologies have reshaped the enterprise. The information revolution introduces a fresh produce marketing e-commerce application. The majority of individuals can purchase products online. E-commerce not only develops a new virtual community of buyers, sellers, and suppliers linked by the need for goods and services, but it also aids in increasing the effectiveness of agricultural products' distribution. Customers can utilize search engines to uncover thousands of similar websites by searching e-commerce websites. It not only lowers the cost of distribution but also makes it possible for agricultural products to be distributed faster, safer, more conveniently, and more effectively to a larger area. The producer-consumer model (BPCM) proposed in this study is based on block chain technology and enables farmers to sell their products directly to customers while prohibiting intermediaries from exploiting farmers through the use of smart contracts.