IJFANS International Journal of Food and Nutritional Sciences

ISSN PRINT 2319 1775 Online 2320-7876

TRANSFORMING THE INDIAN RETAIL BANKING ECOSYSTEM: A REVIEW OF FINTECH ADVANCEMENTS

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Ajay Verma Dr. Deepak Agarwal

Abstract

Technology developments have revolutionised the financial lending industry since they have made it easier for borrowers to get loans. Due to the widespread use of digital technology, every industry in the economy faces novel challenges. Given this context, the study was conducted to evaluate and gain an understanding of the challenges encountered during the adoption of fintech lending and to respond to the emerging opportunities in the financial sector. The study's primary objective was to investigate and understand the obstacles to introducing fintech financing. There has been much recent empirical research indicating that it creates much value for investors. Over time, technological progress has come to dominate every industry. The investigation of machine learning and A.I. integration in the financial technology and banking security sectors. Financial technology can process massive quantities of data and forecast the future more precisely than people can. “Fintech has flourished thanks to the development of cutting-edge computer technologies, including the Industrial Internet of Things (IIOT), artificial intelligence (A.I.), smartphone apps, cryptocurrencies, virtual reality (V.R.), digital twins, and fifth-generation (5G) wireless networks. Fraud detection and prevention, personalised financial advice, robo-advisory, credit underwriting, chatbots and virtual assistants, risk management, blockchain integration, and so on are all examples of current technical advancements in the area of fintech and the security of the banking industry”. Cloud computing is becoming more popular in the financial sector because it enables the safe and efficient storing and administration of massive amounts of financial data. In addition, fintech companies are investing in cybersecurity measures to protect themselves from online fraud and hacking

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