In a life insurance business close relationship with consumers or customers playsvery vital and important role in business development. That’s why, research of relationship ofcustomers become very important for growth of organization like LIC of India. In recent dayshuge and intense competition is going on and demands of customers are increasing day bydays. The idea of CRM and relationship marketing is focuses on cooperative as well ascollaborative relation between customers LIC of India. Other important aspect of CRM istargeting of customer because all customers are not actual profitable for any individualcompany. That’s why company has to become selective about customers and CRM becomesimportant and helpful to developing segmenting the market. In country like India insuranceindustry is developing industry and most of orthodox and domestic funded insurancecompanies have number of disadvantages like improper management, bad services wrongstrategies, shortfall of sufficient capital which can affects competitive powers of industry butservice industries have most important factor is customer’s relationship management andcustomer satisfaction for this systematic updates techsavy management of customerrelationship is very important. For Indian insurance companies have need to learn how tocreate competitive customer relationship management and then they can achieve big share inworld share market. In this research paper we are going to discuss about CRM activities withrespect to LIC of India as well as focuses on study of research importance, purpose,objectives,activities andconclusion.